CASE STUDY
Smukfest pre-order Kiosk by Preo
TL:DR
Smukfest
Event
Preo tools
Embeddable storefront
Payments and Payouts
Scanner App
Onsite app
Payments and Payouts
Scanner App
Onsite app
Services
Pre-order
Beer & Wine
Chair rentals
Camping equipment
Beer & Wine
Chair rentals
Camping equipment
Camping
The goal was to bring everything together under one central shop — fully branded as Smukfest — where guests could easily pre-order products and services that enhance their festival experience.
Before working with Preo, guests purchased add-ons like tents, chairs, and mobile chargers from several different supplier websites. This created a fragmented experience for festivalgoers — and limited Smukfest’s visibility into data, revenue, and customer behavior.
Merch
CHallenge:
Solution:
Pre-ordering
See the results of the embedded shop experience in this video
Preo delivered a unified marketplace and e-commerce solution, designed specifically for Smukfest’s needs.
- Smukfest SSO integrationFull data ownership and insight, with customers using their Smukfest login to access purchases and manage orders.
- App wallet integrationIntegration with the app that allowed Smukfest visitors to log in with their SSO and check the status of their orders + instant access to the QR code
- Embedded kiosk solutionThe entire pre-order experience lives directly on the Smukfest website — customers never leave the festival’s ecosystem to make a purchase.
- MITID age verificationAll alcohol sales were verified through MITID, ensuring full compliance with Danish regulations and preventing under-18 purchases.
- Marketplace infrastructureSmukfest could manage multiple suppliers, product categories, and instant payout splits — drastically reducing manual work for the finance team after the festival.
- Rental platformGuests could rent tents, chairs, and mobile chargers — supporting Smukfest’s sustainability goals and reducing the amount of equipment let behind.
Results
- The outcome was a seamless and unified pre-order experience for guests and a much simpler operational setup for Smukfest.
- One QR code in Apple or Google Wallet covered all purchases — no more juggling multiple confirmations or emails.
- 28% sales increase through cross-selling and upselling — as all products were visible in one single experience.
- Reduced workload for Smukfest’s finance and operations teams, thanks to automated supplier management and payouts.
- Improved sustainability through managed rentals and circular product flows.
This is how Preo helped Smukfest increase their pre-order sales with 28%
Customers pre-ordered campsite products through our embedded e-commerce widgets
Pre-order online
Customer receive a QR code, that they show onsite. This QR code is personal and allows staff to select only the products that a customer needs at a certain time.
QR code pickup
Scan
Upon arrival at the collection kiosk, staff scans the QR codes and can select the products, that the customer wants to enjoy.
ENJOY the events with convenience
