Preo augments the ticketing experience by seamlessly integrating pre-order options, allowing attendees to enhance their event with merchandizing, event-branded products and additional services.

Ticketing sells the entry. Preo powers everything around it.

Tickets are often purchased months before an event. Pre-orders happen differently — typically much closer to the event, when guests start thinking about what they actually need when they arrive.

Trying to sell everything during the initial ticket checkout can add friction and hurt conversion. Preo gives organisers a dedicated commerce platform for everything beyond the ticket, while still integrating seamlessly with their existing ticketing setup.

From merchandise and camping equipment to rentals, lockers, food & beverage and other event services, Preo handles the more complex product workflows that traditional ticketing platforms weren’t designed for.

Built to complement your ticketing platform

Preo isn’t trying to replace ticketing. We provide the commerce and operational layer around it.

Use our developer tools to connect Preo with your existing ticketing ecosystem, while Preo takes care of products, suppliers, fulfilment, deposits, refunds and onsite operations.

This gives organisers the freedom to sell products wherever it makes sense — without having to manage those products in multiple systems.

Sell in ticketing. Manage in Preo.

You don’t have to choose between selling through Preo and selling during ticket checkout.

Orders made through a ticketing platform can be imported or synced with Preo through API integrations. Preo then becomes the operational source of truth for fulfilment, suppliers and onsite handling.

This means the same camping product, rental or add-on can be sold across multiple channels while being managed from one place.

Bring Preo products into your checkout

Want to keep the entire purchase experience inside your existing checkout?

With the Preo SDK, ticketing providers can embed Preo-powered products directly into their checkout while Preo manages the product workflow behind the scenes.

This is particularly powerful for products involving deposits, rentals and returns. The guest gets one seamless checkout experience, while organisers and suppliers get the operational tools they need in Preo.

Go fully headless

For organisers and ticketing providers that want complete control over the customer experience, Preo can also work as a headless commerce layer.

Build the storefront directly into your website, app or ticketing experience using Preo’s APIs and SDK, while Preo handles the commerce infrastructure behind it.

Your brand. Your customer journey. Preo underneath.