Preo introduced an innovative one-stop shop solution for DBU. They streamlined the purchasing process by offering jugs of beer and merchandise through a unified platform. To support the on-site staff, Preo provided a convenient scanner app. After making a purchase, customers received their products in the form of a QR code or Apple Wallet code via email.
The Danish Football Association (DBU) faced a common challenge at their football matches—long queues at fan zones for purchasing jugs of beer and merchandise like fan scarfs, hats, and sunglasses. They sought to improve the fan experience by increasing sales and minimizing wait times.
Preo's solution proved highly successful, benefiting DBU's fan zones for more than 10 games. Not only did it reduce queues and enhance the fan experience, but it also led to a substantial increase in revenue, with upselling results of over 30%. The combination of a user-friendly purchasing process and convenient digital delivery of products significantly improved the efficiency of sales operations, making it a winning strategy for DBU.