CASE STUDY
Bloodstock Festival 2024 One-stop-festival-shop
From beers to merch and even on-site essentials, everything was seamlessly integrated in our pre-order shop by Preo — making the experience better for our fans and suppliers.
Festival Director
Bloodstock Festival
Bloodstock Festival
Adam Gregory
TL:DR
Bloodstock Festival 2024
Events
Preo tools
Storefront elements
Payments
Payments
Services
Pre-order
Beer
Camping Equipment
Mobile Charging / Lockers
Merchandise
Beer
Camping Equipment
Mobile Charging / Lockers
Merchandise
Beer pre-order
Pre-ordering
Faced with the need for a single, efficient platform for festival attendees to order all essential items ahead of time, Bloodstock aimed to improve the user experience, boost pre-order sales, and streamline payment distribution for multiple vendors.
Camping
Chargers
In August 2024, Bloodstock Festival, one of the UK’s premier heavy metal festivals, collaborated with Preo to simplify and enhance their pre-order experience.
Challenge
For Bloodstock, convenience was key: festival-goers needed a one-stop shop where they could find and pre-order all necessary items in one place. Historically, items were available through different vendors, making it difficult for attendees to navigate various purchasing platforms.
For Bloodstock, convenience was key: festival-goers needed a one-stop shop where they could find and pre-order all necessary items in one place. Historically, items were available through different vendors, making it difficult for attendees to navigate various purchasing platforms.
Bloodstock Festival
Results
- 160% Increase in Pre-Orders:Bloodstock experienced a significant boost in pre-order sales, seeing a 60% increase from previous years. This uptick reflected the convenience of having all items accessible in a single shop.
- 2Enhanced User Experience:By offering all items in one place and integrating the platform into the festival app, Bloodstock provided attendees with a streamlined experience, contributing to higher customer satisfaction and smoother event logistics.
- 3Efficient Vendor Payments:Preo’s smart payment distribution system ensured that vendors received their share of revenue quickly and accurately, minimizing administrative work for the festival and ensuring a seamless financial process for all involved.
This is how Preo helped Bloodstock sell more products for the campsite
Customers pre-ordered beer, camping products, mobile chargers and lockers with our embedded e-commerce widgets
Pre-order online
Customer receive a QR code, that they show onsite. This QR code is personal and allows staff to select only the products that a customer needs at a certain time.
QR code pickup
Scan
Upon arrival at the collection kiosk, staff scans the QR codes and can select the products, that the customer wants to enjoy.
ENJOY life at
the campsite
the campsite
