CASE STUDY
Beer and Wine pre-order for Down The Rabbit Hole and Lowlands Festival
TL:DR
Lowlands Festival 24
Down The Rabbit Hole 24
Mojo Concerts
Down The Rabbit Hole 24
Mojo Concerts
Events
Preo tools
Storefront elements
Scanner
Scanner
Services
Pre-order
Beer & Wine
Beer & Wine
Our goal was to simplify the process of obtaining drinks for festival-goers, eliminating the need to carry heavy cases from home and providing a convenient onsite pickup solution.
Pre-ordering
Operations
Beer and Wine
This summer, Preo joined forces with Mojo Concerts (Live Nation Netherlands) to enhance the experience at two of the Netherlands' premier music festivals—Lowlands Festival and Down The Rabbit Hole.
Lowlands
Challenge
Festival attendees often face the challenge of transporting large quantities of beer and wine to their campsites. Mojo Concerts sought to improve the festival experience by offering a pre-order service that would allow visitors to pick up their beverages onsite, chilled and ready to enjoy.
Festival attendees often face the challenge of transporting large quantities of beer and wine to their campsites. Mojo Concerts sought to improve the festival experience by offering a pre-order service that would allow visitors to pick up their beverages onsite, chilled and ready to enjoy.
Down The Rabbit Hole
Results
The impact of Preo's solution was significant, both in terms of numbers and customer satisfaction:
The impact of Preo's solution was significant, both in terms of numbers and customer satisfaction:
- 15,000+ Unique Visitors Served: The pre-order system catered to a large number of festival-goers, enhancing their overall experience by providing a hassle-free way to enjoy their favorite drinks.
- 35,000+ Units Sold: Across the two festivals, more than 35,000 units of beer and wine were sold through Preo’s platform, highlighting the success and popularity of the service.
- 30+ Active Pickup Points: With over 30 pickup locations operating simultaneously, festival-goers had convenient access to their pre-ordered drinks, no matter where they were on the festival grounds.
- Cold, Convenient Pickup: By providing chilled beverages at the point of pickup, Preo ensured that attendees had a refreshing and enjoyable experience, perfectly complementing the festival atmosphere.
This is how Preo helped Mojo sell more beers for the campsite
Customers pre-ordered beer and wine through our embedded e-commerce widgets
Pre-order online
Customer receive a QR code, that they show onsite. This QR code is personal and allows staff to select only the products that a customer needs at a certain time.
QR code pickup
Scan
Upon arrival at the collection kiosk, staff scans the QR codes and can select the products, that the customer wants to enjoy.
ENJOY cold drinks at the campsite
