CASE STUDY
Beer and Wine pre-order for Pinkpop
TL:DR
Pinkpop
Events
Preo tools
Storefront
Scanner app
Onsite support.
Services
Pre-order
Beer & Wine

Our goal was to simplify the process of obtaining drinks for festival-goers, eliminating the need to carry heavy cases from home and providing a convenient onsite pickup solution.
Pre-ordering
Operations
Beer and Wine
Preo joined forces with Mojo Concerts (Live Nation Netherlands) to enhance the experience at Pinkpop
Lowlands
Challenge
Festival attendees often face the challenge of transporting large quantities of beer and wine to their campsites. Mojo Concerts sought to improve the festival experience by offering a pre-order service that would allow visitors to pick up their beverages onsite, chilled and ready to enjoy.

See our interview with the F&B Director below

Down The Rabbit Hole
This is how Preo helped Mojo sell more beers for the campsite
Customers pre-ordered beer and wine through our embedded e-commerce widgets
Pre-order online
Customer receive a QR code, that they show onsite. This QR code is personal and allows staff to select only the products that a customer needs at a certain time.
QR code pickup
Scan
Upon arrival at the collection kiosk, staff scans the QR codes and can select the products, that the customer wants to enjoy.
ENJOY cold drinks at the campsite
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