CASE STUDY
Pre-order platform
Heartland Festival, DK
In a nutshell
Egeskov Castle, DK
Locations
Preo tools
Storefront elements
Scanner
Management Tools
Scanner
Management Tools
Commerce type
Beer and Wine
Mobile charging and lockers
Tastings
Mobile charging and lockers
Tastings
Heartland Festival wanted to give guests a simpler and more inspiring way to prepare for the festival, while keeping full control of the commercial experience, vendors and transactions.
Together with Preo, Heartland launched "Heartshop" where guests could pre-order everything from practical services to unique festival experiences in one place.
Through the shop, guests could book lockers and mobile charging, prepare for the campsite with breakfast packages and cold beers, and discover special experiences such as wine tastings, lobster dinners and the chance to try the winner of the Danish Hot Dog Championship.
Instead of sending guests to multiple external vendors and fragmented payment flows, Heartland used Preo’s marketplace setup to bring products, suppliers and guest communication into one shared platform.
A marketplace built for festivals
Preo made it easy for Heartland to onboard multiple vendors into one official shop. Each supplier could manage their own products and orders, while Heartland kept a clear overview of sales, guest demand and the full customer journey.
The marketplace was promoted across Heartland’s key communication channels, including the festival website, app and social media — making it easy for guests to discover and buy relevant add-ons before arriving on site.
For Heartland, this created a more connected guest experience, stronger control of pre-event revenue and a smoother setup for working with external suppliers.
The result
With Preo, Heartland was able to turn its festival shop into more than a simple add-on store. It became a curated marketplace for practical services, campsite preparation and memorable experiences — all directly connected to the official festival brand.
For guests, it meant fewer steps, less hassle and more ways to enjoy the festival.
For Heartland, it meant one platform to manage vendors, transactions, products and pre-orders — while creating new commercial opportunities before the festival even began.
Together with Preo, Heartland launched "Heartshop" where guests could pre-order everything from practical services to unique festival experiences in one place.
Through the shop, guests could book lockers and mobile charging, prepare for the campsite with breakfast packages and cold beers, and discover special experiences such as wine tastings, lobster dinners and the chance to try the winner of the Danish Hot Dog Championship.
Instead of sending guests to multiple external vendors and fragmented payment flows, Heartland used Preo’s marketplace setup to bring products, suppliers and guest communication into one shared platform.
A marketplace built for festivals
Preo made it easy for Heartland to onboard multiple vendors into one official shop. Each supplier could manage their own products and orders, while Heartland kept a clear overview of sales, guest demand and the full customer journey.
The marketplace was promoted across Heartland’s key communication channels, including the festival website, app and social media — making it easy for guests to discover and buy relevant add-ons before arriving on site.
For Heartland, this created a more connected guest experience, stronger control of pre-event revenue and a smoother setup for working with external suppliers.
The result
With Preo, Heartland was able to turn its festival shop into more than a simple add-on store. It became a curated marketplace for practical services, campsite preparation and memorable experiences — all directly connected to the official festival brand.
For guests, it meant fewer steps, less hassle and more ways to enjoy the festival.
For Heartland, it meant one platform to manage vendors, transactions, products and pre-orders — while creating new commercial opportunities before the festival even began.
Objective:
This is how Preo helped Heartland
Customer pre-orders one or more items from cold beers to mobile charging, lockers and more.
Pre-order online
At the end of the event, the LN team accesses sales reports and merchandizing inventory from Preo’s CMS.
Wrap up
Guests collect products and services with Apple Wallet and a QR code, that streamlines the full experience. Staff scans the QR codes with the Preo Scanner app on their own phones.
At the festival
Sold products
1000+
Upsell
30%
customer experience
1
