New in Preo: Campaign tools, API access and smarter guest communication
New in Preo: Campaign tools, API access and smarter guest communication
Event commerce does not stop when a guest places an order.
For many events, the most important moments happen later: in the days before the event, when guests are planning what to bring; on arrival day, when thousands of people need to pick up products; during the event, when weather changes, rental equipment needs to be returned, or a relevant offer can still improve the guest experience.
That is why we have released a new set of campaign tools in Preo.
Communicate with guests when it actually matters
With our new campaign tool, event organisers and suppliers can now communicate with guests based on what they have purchased, rented or still need to do.
This makes it possible to send more relevant messages at the right time, instead of relying on broad announcements or manual follow-ups.
You can use campaigns to:
Remind guests to pick up their orders
Notify renters who have not returned equipment
Alert tent renters in case of weather changes
Trigger upsell opportunities at the right moment
Send practical information to specific guest segments
For guests, this means better information and fewer missed details. For organisers and suppliers, it means fewer support questions, smoother operations and more opportunities to drive additional revenue before and during the event.
More than marketing
The campaign tool is not only built for sales.
A big part of event commerce is operational communication. A guest who has rented a tent, reserved a locker or bought a product for pickup needs clear information at the right moment. If they miss that information, it often creates extra pressure on onsite teams.
With campaigns, Preo helps teams stay proactive instead of reactive.
A reminder before pickup can reduce queues. A return notification can improve rental handling. A weather alert to tent renters can create a better guest experience. And a targeted upsell can be sent when it is actually useful, not weeks before the guest is thinking about the event.
Opening up Preo as an API
Another important update is that we are now opening up our developer documentation, making it easier for other teams to build on top of Preo.
This is an important step in making Preo more flexible and integrated with the wider event-tech ecosystem.
Developers can now explore how to work with Preo data and functionality, including:
Retrieving transactions
Connecting Preo with external systems
Working with wallet functionality
Building custom integrations into festival apps
Creating more tailored guest experiences around orders, pickup and fulfilment